Fall Ushers in New Logo, New Visibility

In Colorado, fall is a time of change. The leaves transition from green to gold, a chill enters the nighttime air and children across the state head back to school.

At LiveWell Colorado, the fall ushers in change as well.

The most evident of these changes is our logo. After receiving input from our stakeholders, partners and our board of directors, the "color splash" logo was chosen to represent LiveWell Colorado as a sophisticated, energetic and approachable illustration of our identity. We are proud to introduce this logo, which we feel speaks to the diversity of our varied target audiences.

Another change you’ll see this fall is increased visibility in our community with the launch of our statewide multimedia branding campaign. Themed “Challenge,” the campaign encourages Coloradoans to challenge themselves and their friends and loved ones to make healthy choices in addition to challenging their communities to make healthy eating and active living options accessible to everyone. The goal is to introduce LiveWell Colorado, begin to establish our credibility and lay the foundation for social marketing efforts in 2010.

The branding campaign will include two television commercials running statewide and in movie theatres. Outdoor advertising will include billboards, appearing in Denver, Grand Junction, Fort Collins, Colorado Springs and Pueblo, as well as wallscapes in downtown Denver. In addition to traditional advertising, LiveWell Colorado will employ several guerilla marketing tactics in communities across the state. And to support the campaign, LiveWell Colorado.org will launch a new website section. To view campaign materials, please visit www.livewellcolorado.org/challenge after October 5.

I encourage each of you to challenge yourselves, your friends and family and your communities to Live Well!

Maren Stewart
President and CEO, LiveWell Colorado

October 7 is International Walk to School Day
Whether your concern is safer and improved streets, healthier habits, or cleaner air, Walk to School Day events are aimed at bringing forth permanent change to encourage a more walkable America one community at a time.

To find out more information about Walk to School Day, please visit www.walktoschool-usa.org/.

LiveWell Colorado Communities

Statewide Successes: Highlights From LiveWell Colorado Communities
From frequent biker programs to traffic calming, the LiveWell Colorado Communities have been busy making Colorado healthier. Read More

Early Childhood Education

The Importance of Modeling Healthy Eating Behaviors in Kids
The Colorado Department of Public Health and Environment (CDPHE) and Colorado Physical Activity & Nutrition Program (COPAN) recently published an updated version of "Child Care Champions Best Practices." Chock-full of best practices, this pocket-sized book offers ways to make a healthy lifestyle attainable, realistic and effective. Read More

K-12 Education

Promote Health and a Sense of Community with "Walking School Buses"
LiveWell Colorado is encouraging families to use back-to-school as an ideal time to implement walking school buses. A walking school bus is simply a group of children walking to school with one or more adults. Read More

Higher Education

Recent Study Looks at Health-Related Behaviors for Young Adults
A recent University of Michigan study analyzes long-term patterns in weight-related activities among young adults and assesses how these patterns vary by gender, race and ethnicity, and socioeconomic status. Read More

Worksites & Businesses

Study: Workplace Obesity Interventions Must Be Inexpensive to Generate a Return on Investment
At work, obesity interventions must focus on low-cost policy or environmental changes to generate a return on investment, according to a new study by researchers at RTI International and the Centers for Disease Control & Prevention. Read More

Healthcare

Preventing Childhood Obesity; Who is Responsible?
Obesity rates among today’s children are often referred to as an epidemic that must be addressed. But addressed by whom? On Tuesday, September 1, the Institute of Medicine and the National Research Council made childhood obesity prevention the responsibility of local governments. Read More

Local Health Agencies

Learn How to Create Sustainable Coalitions Focused on Healthy Eating, Active Living Strategies at LiveWell Colorado Webinar
To help our partners learn how to build and maintain effective coalitions, LiveWell Colorado will host a webinar, "Understanding Your Community: the Key to Building an Impactful, Sustainable Coalition" on Thursday, October 15, 2009, at 12 p.m. MDT. To register, visit https://www2.gotomeeting.com/register/883087666. Read More

Community Planning, Recreation & Transportation

The Surface Transportation Authorization Act and Complete Streets
The Complete Streets Act was introduced to the House and Senate in March by Congresswoman Matsui and Senator Harkin, and sought to ensure that all users of the transportation system, including pedestrians, bicyclists, and transit users as well as children, older adults, and individuals with disabilities, are able to travel safely and conveniently on streets. Read More

Food Systems & Retailers

Colorado Proud: Better for You. Better for Colorado.
Created by the Colorado Department of Agriculture in 1999, The Colorado Proud Program promotes those food and agricultural products that are grown and produced in the state of Colorado with an easy-to-identify Colorado Proud logo. Read More

Legislators & Policymakers

Public Policy Should Promote Family Mealtimes, U of I Scientist Says
In a new report, University of Illinois professor Barbara H. Fiese urges local, state, and federal governments, businesses, and community leaders to promote family mealtimes as a matter of public policy. Read More

Webinar: Understanding Your Community: The Key to Building an Impactful, Sustainable Coalition
October 15, 2009
More information

Conference: Colorado Culture of Health
October 21, 2009
More information

*Not all events are sponsored by LiveWell Colorado, and inclusion in the newsletter does not constitute an endorsement by LiveWell Colorado.

LiveWell Colorado
is a non-profit committed to reducing obesity in Colorado by inspiring healthy eating and active living. For more information, please visit livewellcolorado.org.

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